Bering has been campaigning for the protection of polar bears for some years and are making donations to the Polar Bears International animal welfare organisation.
Every time a CHARITY watch is sold, Bering will make a $15 donation in support of the plight of polar bears, and that of our entire eco-system. The current campaign is ‘save our sea ice‘.
Note, this appears to only apply to charity watches, available in the UK from June at their agents. Charity watches start at £199 (UK) and are a limited edition of only 2,181 pieces.
There is a wide range of Bering watches at Amazon