Movado watches are well known amongst collectors, but since the 1960s/70s it has been centred on the US, being one of the best known brands there. Every few years there is a push to promote the brand and it slowly coming back into the UK consciousness. Perhaps strange for such an iconic design, sometimes radical changes must wait to hit the fashion just right.
Movado Group distribute Movado in the UK, along with other brands such as Ebel, will be investing £1.4 million annually for the next 4 years into advertising, sponsorships and partnerships – watch this space as they say.
Always heartwarming to see a great brand return to market, such variety making the landscape interesting for all watch-wearers and collectors alike.